There are many different ways to run a business online, and methods will vary depending on the industry, the target customer, and many other factors. Marketers are often concerned with gaining online exposure, increasing visibility, and attracting web traffic, but the ultimate (occasionally overlooked) goal for all online businesses is not simply generating interest — it’s generating revenue.
As a web designer, developer, or graphic designer (or maybe you are all of these rolled into one), you have to deal with clients, new technology, and growing your business. Often, once one project is complete, you’d better have the next one lined up or that rent check might bounce! Instead of spinning your wheels
Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals. Our chart below summarizes the major factors to focus on for search
SEO is hot. Thanks to fierce competition between websites it’s become more important than ever for online success. But what exactly is SEO? Which approaches are recommended and which tactics should be avoided? In the following weeks we’ll find an answer to these questions. Today we start this Tuts+ Session with an introduction to SEO.